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Become a member of the Crystal Collection

The Crystal Collection is a hotel management, marketing, sales and hospitality services company. Through the Collection we are able to offer many unique services including management, sales & marketing opportunities, online reservations presence and many more value added services.

Belonging to a Collection provides specific group opportunities and Crystal is constantly seeking new avenues to add value to its members. Its unique shopping basket structure allows the property owners and management to best select the services that will benefit their property thereby creating a bespoke solution. As a Collection member you are immediately exposed through an international online reservation presence, can access direct national sales executives and enjoy a range of additional channel cost saving benefits.

Crystal Collection is constantly seeking to add properties nationally in SA as well as internationally. Although all our properties are highly differentiated, we do expect certain minimum standards to be met as this will serve to maintain the integrity and consistency within the Collection.

 


Our Expertise

We believe in surrounding ourselves with not only industry specialists but also external experts. This builds a team that can provide creative, unique and flexible options, thereby assisting us in developing bespoke alternatives and solutions to improving business at every level.

We recognize that each property is different and as such our creative, flexible and open minded approach to seeking the best business solutions and options for the property are never the same. We use tried and tested industry techniques and adapt where necessary and if these don’t fit, we’ll be creative and find an alternative solution.

 


Services

Both Chevan Hospitality (the Management division) and the Crystal Collection (The marketing division) offer numerous services.
Read more about our professional services.

Please don’t hesitate to contact us for assistance or advice.

 
 


Packages

Management Services

   

Strategic and Operational

A selection of Executive, Management and Operational interventions and assistance to its members. These bespoke services include assistance with Management Agreements; Operational budgets; Cost Control; Policies and Procedures; Strategies and plans; Food and Beverage costing and controls and Departmental efficiencies to name a few.

Select from our shopping basket those items which require specific attention or perhaps you need ongoing management support in which case the Chevan Hospitality Team is able to provide a unique solution to fit your needs. We recognise that Owners, developers and managers wish to maintain autonomy in how they operate their business, sound industry advice may often facilitate and assist with ensuring that an informed decision is taken. Let us assist you with not only your top line but also the bottom line!
 

Marketing and Sales services

Quartz


Web Listing

Crystal's online website offers its members and clients fast and efficient access to bookings and reservation options with minimal effort. By doing so, the Collection properties benefit from cross marketing opportunities and are seen as providing consistent standards across its portfolio. The online presence increases market exposure, brand awareness and business growth opportunities. In addition, our extensive database has access to view your properties (and specials) at any time. Three options are available in this package.
 

Ruby


Direct Sales + Web Presence

Ruby membership extends the Quartz package and offers the additional service of personalised sales and marketing activities to various corporate companies and travel agents in your region plus the benefit of the online listing. Benefit from Crystals highly skilled and industry known corporate sales executives who call on and specifically market your property. The Ruby package also allows you the benefit of adding additional regions based on your market segment profile.
 

Sapphire


Direct Sales + Web Presence + Additional

Our premium Sapphire membership package includes all the benefits of the Ruby services plus access to a host of other beneficial services. You have the opportunity of running additional online web promotions including being a rotational feature hotel on the landing page plus creating additional specials for programs at your property. As a premium member you also get a 25 % discount on one other destination sales and marketing shopping basket listing. Become a premium member today and enjoy multiple benefits.
 

Contact Details

Office +27 (0)41 581 7262
General enquiries info@crystalcollection.co.za
Account assistance accounts@crystalcollection.co.za
Technical assistance support@crystalcollection.co.za
Address P.O. Box 32198
Summerstrand
Port Elizabeth
6019
 

Frequently Asked Questions

A number of often-asked-questions are listed and explained in this section. Before emailing with a question, please read this section because it is very likely that your question will be addressed here. This will save you typing time ...
 

There are so many marketing and management companies that offer this service. What makes Crystal Collection different?

Crystal’s team has extensive experience in the hospitality industry and this remains our core focus. We understand the ongoing challenges in the industry and have created various solutions to address these in a value driven proposition. Our expertise is in hospitality management, marketing and sales.
 

Why a Collection?                                                

Our research has shown that individually or privately owned hotels face higher challenges to that of group or branded hotels in marketing spend and creating a presence. Crystal allows the hotel to “join a brand” without the excessive costs and stringent product demands. By belonging to a Collection increased cross marketing and business opportunities are created and enjoyed.
 

Will I have to change my standards, products and stationary to reflect the name “Crystal Collection”?

Firstly, all Crystal Collection establishments should meet a minimum star TGCSA grading criteria (which ensures specific standards). In addition we have a simple checklist which may advise or assist you if there are shortfalls to these criteria. This ensures that we guarantee all the Crystal members comfort (and our client’s consistency) that the properties they are associated with Crystal meet an agreed standard. No costly change of your stationary etc is required. We would like you to however show the “Crystal Plaque” at your reception which is no larger than an A4 and the inclusion of the “collection logo” on your email signatures.
 

For how long are the members expected to join the Collection?

Similar contracts of this nature are sometimes in excess of 5 or 10 years. We accept a minimum signup period of 2 years with an option to renew.
 

Does Crystal guarantee a return of the sales and marketing?

We have corporate sale representation in Gauteng, Cape Town and Eastern Cape. In addition we promote our members through the website and through traditional mediums. For Ruby and Sapphire members (see membership options) there are numerous additional online benefits including specials, featured hotel of the day plus you will also receive a monthly report detailing all the calls made, response received etc. One of our key focus areas is the corporate market and we access this market to either grow your existing segmentation or we use it to build a strong base business. Whilst nothing in life is guaranteed, your success is our success. We will work very hard to make a difference to your business.
 

How do the management services work?                                                    

Crystal offers unique management services in the form of ad hoc assistance or ongoing management maintenance. It does so through its unique shopping basket philosophy. In addition our management fees are not simply on your top line, our fees are value based and driven. Our expertise is from a traditional corporate hotel environment so we focus on systems, procedures and processes to reduce operational wastage, improve margins and thereby improve productivity and your bottom line.
 

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