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Become a member of the Crystal Collection

The Crystal Collection is a hotel management, marketing, sales and hospitality services company. Through the Collection we are able to offer many unique services including management, sales & marketing opportunities, online reservations presence and many more value added services.

Belonging to a Collection provides specific group opportunities and Crystal is constantly seeking new avenues to add value to its members. Its unique shopping basket structure allows the property owners and management to best select the services that will benefit their property thereby creating a bespoke solution. As a Collection member you are immediately exposed through an international online reservation presence, can access direct national sales executives and enjoy a range of additional channel cost saving benefits.

Crystal Collection is constantly seeking to add properties nationally in SA as well as internationally. Although all our properties are highly differentiated, we do expect certain minimum standards to be met as this will serve to maintain the integrity and consistency within the Collection.


Our Expertise

We believe in surrounding ourselves with not only industry specialists but also external experts. This builds a team that can provide creative, unique and flexible options, thereby assisting us in developing bespoke alternatives and solutions to improving business at every level.

We recognize that each property is different and as such our creative, flexible and open minded approach to seeking the best business solutions and options for the property are never the same. We use tried and tested industry techniques and adapt where necessary and if these don’t fit, we’ll be creative and find an alternative solution.



Both Chevan Hospitality (the Management division) and the Crystal Collection (The marketing division) offer numerous services.
Read more about our professional services.

Please don’t hesitate to contact us for assistance or advice.



Management Services


Strategic and Operational

A selection of Executive, Management and Operational interventions and assistance to its members. These bespoke services include assistance with Management Agreements; Operational budgets; Cost Control; Policies and Procedures; Strategies and plans; Food and Beverage costing and controls and Departmental efficiencies to name a few.

Select from our shopping basket those items which require specific attention or perhaps you need ongoing management support in which case the Chevan Hospitality Team is able to provide a unique solution to fit your needs. We recognise that Owners, developers and managers wish to maintain autonomy in how they operate their business, sound industry advice may often facilitate and assist with ensuring that an informed decision is taken. Let us assist you with not only your top line but also the bottom line!

Marketing and Sales services


Web Listing

Crystal's online website offers its members and clients fast and efficient access to bookings and reservation options with minimal effort. By doing so, the Collection properties benefit from cross marketing opportunities and are seen as providing consistent standards across its portfolio. The online presence increases market exposure, brand awareness and business growth opportunities. In addition, our extensive database has access to view your properties (and specials) at any time. Three options are available in this package.


Direct Sales + Web Presence

Ruby membership extends the Quartz package and offers the additional service of personalised sales and marketing activities to various corporate companies and travel agents in your region plus the benefit of the online listing. Benefit from Crystals highly skilled and industry known corporate sales executives who call on and specifically market your property. The Ruby package also allows you the benefit of adding additional regions based on your market segment profile.


Direct Sales + Web Presence + Additional

Our premium Sapphire membership package includes all the benefits of the Ruby services plus access to a host of other beneficial services. You have the opportunity of running additional online web promotions including being a rotational feature hotel on the landing page plus creating additional specials for programs at your property. As a premium member you also get a 25 % discount on one other destination sales and marketing shopping basket listing. Become a premium member today and enjoy multiple benefits.

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